The History of The Rolex President
Jake’s Rolex Watch Blog is currently featuring a fantastic series covering the history of the Rolex President.
To quote Jake,
My first conscious experience with Rolex was when I was 14 years old, when a family friend showed me his Rolex “El Presidente” as he called it. He told me the Rolex “El Presidente” was almost a $10,000 watch (In 1981) and he exclaimed, that the Rolex “El Presidente” was not only one of the most expensive watches money could buy, but that it was “The International Mark of Success.”
He went on to say, the basic message a person conveys when they can afford to wear such a watch is that “You must be doing something right if you can afford to wear a $10,000 Rolex watch on your wrist. You are clearly perceived as a highly successful man with many options.” One day in the future, probably in a podcast, I will share more of this story with you in detail, but for now we will stay focused on the history of the watch dubbed “The Rolex President.”
Although the Rolex Day-Date is no longer one of the most expensive watches in the market today, it still remains an extremely elegant gentleman’s wristwatch measuring a mere 36mm in diameter (41mm for the new Day-Date II). Some still consider it to be the “The International Mark of Success”, whilst one would be hard pressed not to find a Day-Date or two in the collection of many Patek aficionados.
Pictured above is my TT Everose Rolex DateJust with Pink Diamond Dial (ref. 116201) on the left, with a Rolex Day-Date on a President Bracelet in Platinum (ref. 118206) on the right.
This series is a definite must read for any Rolex enthusiast!
- The Dawn of a New Era…
- Rolex UK Price Increase: 2nd October 2008
- TimeZone GTG in London, October 2007
- Baselworld 2008: TimeZone Rolex GTG
- Mistake by Omega?
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Ron said,
September 10, 2008 @ 18:54
Very interesting! nice post.